LifeStyle

It's no secret that Merlin Auto Group is a company that's passionate about what it does. We're not just passionate about every car that drives on and off our lot, or about cultivating new relationships with every customer that walks through our door, we share a passion for our industry in its entirety...for the lifestyle. We eat, sleep, and breath this industry, this lifestyle, and everything that comes with it. As a result, we've compiled features on some of the top-notch luxury brands (namely, Ferrari and Bentley), as well as compelling stories on the luxury exotic world as a whole.

 

Ferrari

 
 
Cost of Ownership for a Used Ferrari

How Color Can Affect Resale Value
People often ask us, "How important is color when it comes to resale value?" It's really one of the toughest questions I'm asked, especially depending on the kind of car the customer is looking at, and what the market is telling us. When you're dealing with exotics, especially Ferraris, there is definitely a vast majority of people that favor one particular color. Whether it's a later model 458 Italia or a classic Ferrari 348, color is hugely important to the customer. In our case, since most of our pre-owned inventory are Ferraris, a vast majority of people only want the color red. For first-time Ferrari buyers in particular, they say...
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Cost of Ownership for a Used Ferrari

Can You Drive Your Ferrari in the Rain?
Myth or Fact: You cannot (ever!) drive your Ferrari in the rain. We are happy to report that this is a total myth, concocted by exotic-car-enthusiasts years ago...we're actually not totally sure where this idea came from, but after hearing countless customers echo the same sentiment, we thought we'd set the record straight
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Cost of Ownership for a Used Ferrari

Caffeine and Exotics
Caffeine and Exotics is more than just your typical car show. It is a gathering of the most luxurious and spectacular vehicles all in one place, drawing people from all over to see, in person, just how incredible these mechanical beasts really are. Caffeine and Exotics has quickly become a nationally recognized event dedicated to the passion and enthusiasm for exotic cars. There are typically over two hundred privately owned exotic cars on display, including Lamborghini, Ferrari, McLaren, Rolls-Royce, Aston Martin, Porsche, Lotus, Maserati, Bentley, Audi, GTR, Corvette, Viper, and much much more. Each show is...
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Cost of Ownership for a Used Ferrari

Are Hot Ferraris Getting Cold?
We've been hearing quite a few people say that the 3-pedal, true-manual Ferrari market is soft right now. So, what does that mean for values? Many of those who are trying to buy these cars make the argument that there are a lot them on the market, perhaps too many, and as a result, the values are going to plummet. That may be true...but we believe that is only true for a small percentage of the vehicles. The reason for this is because the majority of...
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Cost of Ownership for a Used Ferrari

What Do Ferrari Model Numbers Mean?
For most Ferrari-buffs, the answer to this question is elementary knowledge. To others, it may not be, as it is not a simple answer. Much like the English language, there are no real rules when it comes to Ferrari Model numbers--the moment you see a pattern or rhythym, it changes on you, goes...
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Used Ferrari 360 Models Are More Affordable, But Not For Long

Ferraris from a Woman's Point of View
Ferrari, 308, true six-speed, clutch life these words used to be non existent in my life. That is, until I married a Ferrari-osessed man with a passion for these European exotics. Suddenly, my world became flooded with a wide variety of terms I didnt understand. A few years into my marriage, I decided to...
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Used Ferrari 360 Models Are More Affordable, But Not For Long

The Ferrari F430 Scuderia
If you love the look of the Ferrari F430, but want to have something a little more special than everyone else, the F430 Scuderia is the car for you. Weighing a staggering 220 pounds less than a standard 430, this car is built for speed and performance. A bare-bones interior--no carpet, carbon fiber trim and alcantara seats instead...
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Cost of Ownership for a Used Ferrari

Financing Your Dream Ferrari
When it comes to buying your dream Ferrari, what a lot of people don't realize is that there are numerous ways to pay for the car. It is often assumed that you must have a net worth of seven or eight figures, prepared to wire transfer the full amount in cash in order to make your dream of owning a Ferrari a reality. Thankfully, this assumption is not true. In today's world...
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Used Ferrari 360 Models Are More Affordable, But Not For Long

What Changed from the 360 to the F430?
The common misconception is that the F430 is pretty much the same as the 360 apart from a few styling changes, a slightly more powerful engine and an upgraded interior. While some of this may be true, it is important to look at each car as its own entity, celebrating their traits rather than attempting to prove one better than the other, as that is a matter of preference. Let's start by looking at some of the similarities and differences between the...
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Used Ferrari 360 Models Are More Affordable, But Not For Long

Ferraris: Manual Transmission or the F1?
This topic seems to spark a heated debate about whether a manual transmission or an F1 is better. After hearing numerous opinions and arguments on the subject, we have determined that it is all a matter...
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Used Ferrari 360 Models Are More Affordable, But Not For Long

What's So Special about the Ferrari 599?
The Ferrari 599 GTB Fiorano is an Italian sports car produced by Ferrari from 2006-2013, replacing the 575M Maranello in 2006 as a 2007 model, then was replaced by the F12 Berlinetta in 2013. The car takes its name from the...
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Used Ferrari 360 Models Are More Affordable, But Not For Long

What to Consider When Buying an Older Ferrari
There are many things to consider when purchasing an exotic car, especially when purchasing a Ferrari...especially when purchasing an older, used Ferrari. There is the obvious to consider, of course, which is year and model--obvious, but important. Next you might consider something like, is...
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Used Ferrari 360 Models Are More Affordable, But Not For Long

Ferrari Timing Belts: Servicing Your Exotic
Caring for an exotic vehicle is often a time-consuming and meticulous process. Especially for new collectors or luxury car owners, it's also a process that typically needs guidance and understanding, as they are not your typical cars; they are powerful, intricate machines that need...
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Used Ferrari 360 Models Are More Affordable, But Not For Long

Used Ferrari 308:  The Next in Collectability?
The Ferrari 308 is considered the most recognizable Ferrari ever produced, and quite possibly the most well-known car ever made. This iconic model was made famous by the popular 80s television series, "Magnum P.I.", where the series' lead... 
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Used Ferrari 360 Models Are More Affordable, But Not For Long

How Can a Ferrari Appreciate?
This is a question that baffles so many people.  Automobiles are rarely discussed as appreciating assets, but when you are purchasing a Ferrari, this may very well be the case...
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Cost of Ownership for a Used Ferrari

Kid-Friendly Ferraris
What Ferraris are kid friendly?  Adam Merlin, President at Merlin Auto Group, confidently answers, "Every time I speak about Ferraris being kid friendly, people think I'm nuts.  And for the most part, I am.  After all, even Ferraris that do have back seats often require the rear passenger to sacrifice leg room, so you can imagine peoples' reactions when I allude to fitting car seats back there...
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Cost of Ownership for a Used Ferrari

Cost of Ownership for a Used Ferrari
Owning a Ferrari is almost every car fanatic's dream, and it's no wonder why. The essence of luxury, elegance, speed, and power... this Italian manufacturer has dazzled us with his cars since 1940, enchanting car enthusiasts on the race track, on the highway, and in the valet parking lot. Few can fathom driving such a supercar, and fewer can imagine owning one... even fewer actually do...
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Used Ferrari 360 Models Are More Affordable, But Not For Long

Used Ferrari 360 Models Are More Affordable, But Not For Long
The launch of the Ferrari 360 in 1999 meant the introduction to sleeker, more subtle curve lines merged with an even faster engine, as one would only expect from Ferrari. Ferrari only made a total of roughly 16,000 of the Ferrari 360 in the Modena and Spider models for the 6 years they were in production until 2005...
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Luxury Cars

 
Cost of Ownership for a Used Ferrari

Is it Easier to Buy a Car in Today's Market, or Harder?
Why does it take people so long to buy a car in today's market? Why are people spending so much time online prior to going to the dealership, before they even see the car they want? Simple: Analysis Paralysis and fear of making the wrong decision. With the broad offerings from every dealer, people...
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Cost of Ownership for a Used Ferrari

Franchise Dealerships vs. Independent
When it comes time to buy a car, new or used, the dealership you buy from can determine what kind of experience you will have. The question people are often faced with when they've decided the kind of car they want is: Do I buy from a franchise store or an independent dealership? There are several differences between the two, pros and cons for each, and some could argue that they would never deviate from buying at a franchise store, no questions asked. Now, we may be a little biased, but...
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Cost of Ownership for a Used Ferrari

Why Does A Car's Number of Owners Matter?
Why do people care so much about the number of owners that a car has had? It's an interesting question because in the exotic world, it is not uncommon for people to buy and sell their exotic cars regularly. They trade often, they buy a car for six months, keep it, get tired of it, and get rid of it. As a result, there's nothing to say that there is anything wrong with that car. However, the car that's had three or four owners in its life--is there reason to explore? Yes, absolutely. But is there reason to stay away from that car entirely? Does multiple owners mean the car is in bad shape? No. Here's why it can be scary...
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Used Ferrari 360 Models Are More Affordable, But Not For Long

Hurricane Impact on the Used Car Market 
The used car market is all about supply and demand--it is something we say over and over again about used cars in general, including the collectable car market. So, how will the recent hurricanes in Texas and in Florida affect the used car market? Two huge metropolitan markets have been severely devastated by the hurricanes, resulting in the loss of homes, possessions, and hundreds of thousands of automobiles. As it pertains to cars, the demand for new and used vehicles will sky-rocket, while the supply of used cars will go down. The new car manufacturers offer a plethora of cars, but Texas and Folrida are incredibly large used car markets--not only...
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Cost of Ownership for a Used Ferrari

Aftermarket Modifications: A Do or a Don't?
As a company that specializes in pre-owned cars, this is a question that comes up a lot. We take in customer trades all the time and help them get into the car of their dreams, whether its a 1987 Ferrari Testarossa or a later model Ferrari California, our mission is to do whatever we can to make the car-buying (or car-selling) experience enjoyable and exciting. That being said, a lot goes into this process. Evaluating a...
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Cost of Ownership for a Used Ferrari

What Has BMW Ownership Done for Rolls-Royce?
The Rolls-Royce brand is one synonymous with perfection, ever since it first came into existence in 1904. These cars have been identified with luxury, power and success, not only because they are of the most expensive cars in the world, but because of what they represent. A brand founded upon the pursuit of perfection, Rolls-Royce's...
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Cost of Ownership for a Used Ferrari

Car Collections:  How and Why They Came to Be
A Collector, by definition, is a person who collects things of a specified type, professionally as a hobby. A Collection, by definition, is a group of objects or an amount of material accumulated in one location...
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Cost of Ownership for a Used Ferrari

How to Navigate the Carfax
Buying a car is stressful, or rather, it can be a stressful process. There's a lot to consider when buying a car. Year, make, model, et cetera. Buying a used car unveils a whole 'nother level of stress because not only do you have the actual car to consider, you now have to...
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Cost of Ownership for a Used Ferrari

Concours d'Elegance, the Best of the Best
The Concours d'Elegance is a car show unlike any other, considered to be of the most prestigious events in the automotive world. French for 'competition of excellence,' the Concours d'Elegance features the rarest and most beautiful automobiles from all over the world...
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Ferrari 360

Rolls Royce:  Ultra Luxury Defined
Rolls-Royce, a name synonymous with elegance and power, is perhaps the most well-known luxury brand of all time, coming into existence just over a century ago. Nothing makes the statement, "I have arrived," more than pulling up in a Rolls-Royce, especially when you're not the one driving it, you're the one riding in it...
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Cost of Ownership for a Used Ferrari

Bentley State Limousine:  Fit for a Queen
Bentley Motorcars is a brand associated with timeless luxury and everlasting elegance, so it should come as no surprise that the Queen of England, Queen Elizabeth II, prefers to be chariot-ed around in none other than a Bentley...
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Used Ferrari 360 Models Are More Affordable, But Not For Long

The World of Bentley
When it comes to luxury in the automotive industry, there are certain manufacturers that come to mind. Only a handful of these companies, however, are known for setting the standard of excellence and opulence. The Bentley Motor Company is one of these prestigious brands that is now associated with the likes of Rolls-Royce, Aston Martin, Lamborghini and Ferrari...
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Cost of Ownership for a Used Ferrari

Bentley Continental GT Flying Spur Models Fit for a Family
Exotic car, 0- 60 in under 5 seconds, 12 cylinder engine, aerodynamic design... these are not the typical features on the car shopping list for a family with children.  However, Bentley is one ultra luxury car manufacturer that has considered the family and they have created a vehicle that combines luxury, speed and family into perfection...
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Merlin Auto Group
Dream It. Drive It.


"We are not in the car business, we are in the luxury goods business."


At Merlin Auto Group, we know that the car-buying journey is just as important as the car itself, which is why we do everything we can to ensure a positive experience all around. Honesty and integrity are what we value most at our company, and we aim for our customer service commitment and inspection process to reflect those values. Our goal is to make your dreams of owning a luxury exotic come true, and we are willing to do whatever it takes to achieve that.

Address:

Merlin Auto Group
2882 Amwiler Rd.
Atlanta, GA 30360

2 Miles North of I285 and Peachtree Industrial BLVD

Hours of Operation

Monday:
9 a.m. - 6 p.m.
Tuesday:
9 a.m. - 6 p.m.
Wednesday:
9 a.m. - 6 p.m.
Thursday:
9 a.m. - 6 p.m.
Friday:
9 a.m. - 6 p.m.
Saturday:
By Appointment
Sunday:
closed