The Current State of The Maserati Market
Adam Merlin March 2020
Over the past several years one consistent observation about Maseratis is that the values have surely plummeted. You might ask why this is? Is it because these cars are really not good cars? Is it because there are Maserati service issues and people are dumping them? Or is it simply because of a strategy Maserati decided years ago?
Several years ago Maserati as a company decided they wanted to sell more Maseratis. They decided they wanted to sell 50,000 cars a year meaning they would have to greatly increase production. The result? It all comes back to simple economics… supply and demand.
One thing we say here at Merlin Auto Group is determining the value of a car has several components and the most important factor is looking at supply and demand in the market. When Maserati made a conscious decision to introduce an entry-level Maserati starting at $50,000 and increase production hoping to sell 50,000 units a year they changed the market for their brand. When the supply increased much more rapidly than the demand, the market became flooded with Maseratis and buyers became opportunistic buying $100,000 and $50,000 Gran Turismo’s for a fraction of the price.
Now, with the Italian design, the Ferrari-inspired motor, the sound, the handling, and the performance, some people would say Maseratis are the best value on the market today. Would I go and buy a new one? There is absolutely no chance, but if you are looking for an unbelievable value and a ton of car for the money, then you should absolutely consider a Maserati and especially a used Maserati as the supply and demand have greatly affected the pre-owned market. In addition to a great deal, Maseratis are very reliable and safe vehicles. Maserati service, while still much more than a Hyundai or Toyota, is much more cost-effective than other exotic brands. Oh yeah, and did I mention, they are gorgeous and fun to drive!
It’s not often you will hear the terms “bang for your buck” and Italian exotic in the same sentence, but when you’re talking about Maseratis, this definitely applies to the current market.